Your byline belongs
on their radar.
Mid-career reporters, freelance correspondents, and newsroom editors come to Byline when cold-pitching stops working. We rewire your LinkedIn presence so editors find you — not the other way around.
Proof, not promises.
Browse at your own pace. Each tile is a self-contained case. The picture only completes when you've seen every panel.
How a neglected profile becomes a pitching machine.
The Profile Audit
We run your profile through our editorial lens — analyzing headline structure, keyword density for your beat, section completeness, and how editors in your niche search LinkedIn. You receive a 12-point report within 48 hours.
The Editorial Rewrite
Our team — former editors and digital strategists who understand the journalism ecosystem — rewrites your headline, About section, and Featured block using tracked-change documents you can approve, reject, or refine.
The 90-Day Signal
We monitor your profile analytics for 90 days post-launch, adjusting keywords as your beat evolves and flagging when editors from target publications view your profile — so you can follow up while you're still front of mind.
From the journalists themselves.
No anonymous reviews. Real names, real publications, real outcomes.
"Three editors reached out within a week of my profile going live. I hadn't cold-pitched anyone. Byline turned my LinkedIn into an inbound channel I didn't know I was missing."
"My clips were strong. My profile was invisible. Byline fixed the gap in 10 days."
"We brought Byline in for a cohort of 40 mid-career fellows. The results were measurable — and the fellows actually enjoyed the process, which is rare for a LinkedIn workshop."
"As an editor, I now use optimized LinkedIn profiles to evaluate freelancers before I even read their clips. Byline understands how the editorial hiring side actually works."
Bring Byline to your newsroom.
Journalism schools, press foundations, and newsroom training directors work with us to upskill entire cohorts. One workshop can transform how a team of 40 shows up on LinkedIn — permanently.
Let's talk.
Tell us about your team. We'll respond within one business day.
Individual journalist?
Optimize My Own Profile — from $240